The Postman assumed a new title c.1720, The Worcester Post or Western Journal. This is thought to counter the Ludlow Postman, or Weekly Journal, commenced October 1719, which was borrowed in almost every respect from Worcester - with left of title a woodcut of a postboy on horseback blowing his horn, and on the other side, the arms of Ludlow coarsely cut.

The Postman's agents in 1717 show a wide area of distribution: Evesham, Stow, Tewkesbury, Gloucester, Hereford, Ludlow, Bridgnorth, Bewdley, Kidderminster, Stourbridge, Shrewsbury, Whitchurch, Stafford, Wolverhapmton, Bromsgrove, Birmingham, and Warwick.